For Deloitte's Strategy & Analytics group -- a Strategic Growth Initative for the company and a line of business I led for Ketchum, I concepted, wrote and managed the design of a multi-chapter AI playbook based on the theme the Age of With.

The challenge was to humanize AI without making it seem superficial, and to show that it is not a threat to people's jobs or sense of pride in their work. I incorporated elements such as a quotation and the notion of jobs of the future to elevate this above the conventional B2B approach, and to spark people's imagination of what is possible.

The series outperformed campaign benchmarks and was sought out by partners in other parts of the company as a way to have their functional area portrayed through this lens to business decision makers.